“We’re realistic. We know that most game stores are run by gamers and that the majority of Good Games stores will be owner-operated. The typical candidate would be someone, probably in their late 20s to 40s who has done some other sort of work in life, and is ready to make a change/follow a dream, and adopt a new sort of lifestyle in owning a game store of their own. Or not. Every store situation is different, and we’re not about to put any limits on what can or can’t happen. Enthusiasm is essential. A good attitude and hard work are critical – knowing how to squeeze an extra point on your gross margin or having a degree in business isn’t – that’s why we’re here.”

Paul VanDerWerk, Co-Founder

Ready to live the dream? Have a space scouted out and ready to go? Good Games has opened more than 30 successful stores in partnership with over a dozen happy franchisees in both Australia and the United States. We know how to make game stores work and offer numerous benefits over doing it all yourself. Let us help you pick the right path in the confusing forest of game store retailing.

But why join us? There’s a long list of advantages to being a Good Games store. The list below covers a few of the main ones.

What’s so good about Good Games?

Support network

If you don’t know where to start with something, we can help you. We have experts in organised play, single cards, social media, popular culture, retail and business who are just an email/skype/phone call away.

Being part of a team

Joining Good Games doesn’t cost you your individuality as a store, it connects you to a team of people working for joint success

Brand recognition

Good Games is an international chain of stores, as well as a publishing company. Our name is big in Australia and growing in the industry as a whole.

Group discounts

The buying power of 30+ stores is not insignificant – already in Australia, the group has achieved discounts from suppliers of Games Workshop, Yu-Gi-Oh, Pokemon, Fantasy Flight Games and more!


We run brand-wide promotions and advertise through Board Game Geek, podcasts, social media and other avenues.

Singles access

Our singles collection is certainly the largest in Australia, possibly in the Southern Hemisphere and we buy aggressively to ensure that product is available for stores to order.


We regularly offer returns to stores in the group as part of promotions and website sales.

Graphic design

With two in-house Graphic Designers, Good Games stores always look welcoming and active to customers.

Industry opportunities

As the company has expanded in different directions, we’ve opened up new positions in the industry and filled them from with passionate staff members from our stores.

Tournament circuits and cross-store promotions

From neighbourly rivalry to brand-wide tournament circuits, there is always something going on between Good Games stores to drive further play and get more people through the door.

While writing this page, we asked some of our franchisees about the support they got from the company in setting up. Here are some of their responses:

jacob maitland

“What attracted me to the Good Games Franchise was the inclusive and accepting environment that I experienced as a player.”
– Jacob, Maitland

milo and coffee bondi

“Good Games isn’t afraid of trying new things, from events and product range to in-store services – we serve coffee in my store!”
– Milo, Bondi Junction

jaime hurstville

“This group has brought me opportunity after opportunity. I’m not just a store owner anymore, I’m a part of the gaming industry thanks to Good Games”
– Jaime, Hurstville

Want to know more? Contact franchise@goodgames.com.au and let’s get the ball rolling.